Cheers to Life
Freixenet, the world’s leading cava brand, launched its new international campaign, “Cheers to Life” in 2025. Designed to resonate with young adults, the campaign redefines modern celebration by presenting Freixenet’s sparkling wines as the perfect companion for any social occasion.
Creative Copywriter
The ‘Cheers to Life’ campaign celebrates life’s little moments, encouraging people to step away from their routines and embrace the joy of living. The action, sound, and excitement of a cork popping symbolize the beginning of celebration and spontaneity. The campaign headline, “One Pop Away,” captures this magical moment—when the ordinary becomes extraordinary and endless possibilities for fun are unleashed.
